(Reporter Fan Xuguang) global direct selling giant Avon cosmetics, 8 in Beijing reported a night launch in the U.S. by the business model shifts, the year 2010, Avon China business reached $ 10,800,000 Accumulated losses ( about 71.14 million yuan), China, into the Avon in the world's only loss in the region.
long-term poor performance of China
reported a fourth-quarter income of $ 55,000,000 China region, down 45%, net profit of $ 4,300,000, a loss of 300 over the same period in 2009 million. In all regions last year, only a loss results in China, in addition to performance decline in Latin America, other regions are to achieve growth.
last year, Avon China, the cumulative loss of $ 10,800,000 business. The first quarter of last year, Avon China operations to a loss of millions of dollars, second-quarter loss narrowed,mac brushes, but still loss of $ 2,000,000.
yesterday, Avon (China) said that as China is moving forward in the previously announced from the Operating income continued to be influenced by changes. Avon, China still has great growth potential is a key market.
next major development direct sales model
Yesterday, Avon (China) the responsible person a written statement to the newspaper, said, business model,mac makeup, hoping to establish a number of far more than the existing stores, lower input costs, assets, service outlets network. In the long run, this network will ensure our continued penetration of the direct sales coverage throughout the country and to enhance our production capacity. Currently, we are progressively in batches on a trial basis to adjust our sales model. This move aroused dealer dissatisfaction. It was reported that dozens of dealers across the country together to seek explanation for the Avon. Yesterday, described to reporters the industry, into one of China's multinational direct selling giant Avon has always been faced with confusion of the melee channels. Prior to Avon in the Chinese market a A senior industry
told reporters yesterday, These stores almost everywhere. 1998-2003 is the golden store of Avon, Avon store into a major profit growth point,blackhawks jerseys, but it did not last long. boutiques and direct two modes there is always a conflict between . Avon hesitant performance in China. control,vibram 5 fingers, to a certain extent, will affect the company's brand image. This L'Oreal, Estee Lauder cosmetics, etc. There are different companies.
now, Avon in China entered a new round of strategic adjustment, but this time back to before 1998, all direct sales model. (Fan Xuguang)
Avon China Events
1990 年 1 月 23 日 Avon invested $ 27,950,000, a joint venture with Guangzhou cosmetics factory
1990 年 11 January 14 in China officially put into production, becoming the first to enter China's international well-known direct selling companies.
1999 年 3 transition month from direct sales business model for the wholesale and retail, the first store opened in Guangzhou.
2005 年 4 月 8 日 Avon SAIC approved in Beijing, Tianjin and Guangdong to direct the pilot.
2006 年 won the first direct selling license in China.
2008 Avon China suffered
of: Fan Xuguang
long-term poor performance of China
reported a fourth-quarter income of $ 55,000,000 China region, down 45%, net profit of $ 4,300,000, a loss of 300 over the same period in 2009 million. In all regions last year, only a loss results in China, in addition to performance decline in Latin America, other regions are to achieve growth.
last year, Avon China, the cumulative loss of $ 10,800,000 business. The first quarter of last year, Avon China operations to a loss of millions of dollars, second-quarter loss narrowed,mac brushes, but still loss of $ 2,000,000.
yesterday, Avon (China) said that as China is moving forward in the previously announced from the Operating income continued to be influenced by changes. Avon, China still has great growth potential is a key market.
next major development direct sales model
Yesterday, Avon (China) the responsible person a written statement to the newspaper, said, business model,mac makeup, hoping to establish a number of far more than the existing stores, lower input costs, assets, service outlets network. In the long run, this network will ensure our continued penetration of the direct sales coverage throughout the country and to enhance our production capacity. Currently, we are progressively in batches on a trial basis to adjust our sales model. This move aroused dealer dissatisfaction. It was reported that dozens of dealers across the country together to seek explanation for the Avon. Yesterday, described to reporters the industry, into one of China's multinational direct selling giant Avon has always been faced with confusion of the melee channels. Prior to Avon in the Chinese market a A senior industry
told reporters yesterday, These stores almost everywhere. 1998-2003 is the golden store of Avon, Avon store into a major profit growth point,blackhawks jerseys, but it did not last long. boutiques and direct two modes there is always a conflict between . Avon hesitant performance in China. control,vibram 5 fingers, to a certain extent, will affect the company's brand image. This L'Oreal, Estee Lauder cosmetics, etc. There are different companies.
now, Avon in China entered a new round of strategic adjustment, but this time back to before 1998, all direct sales model. (Fan Xuguang)
Avon China Events
1990 年 1 月 23 日 Avon invested $ 27,950,000, a joint venture with Guangzhou cosmetics factory
1990 年 11 January 14 in China officially put into production, becoming the first to enter China's international well-known direct selling companies.
1999 年 3 transition month from direct sales business model for the wholesale and retail, the first store opened in Guangzhou.
2005 年 4 月 8 日 Avon SAIC approved in Beijing, Tianjin and Guangdong to direct the pilot.
2006 年 won the first direct selling license in China.
2008 Avon China suffered
of: Fan Xuguang
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