focus of popular choice in Japan after the introduction of the first brand Po (Kanebo) today announced September 1,mac makeup, 2010, the market share in Japan,vibram 5 fingers, the first choice (according to INTAGE SRI survey) of the cosmetics brand KATE will visit China, the company aims to introduce new brands, extensive product line, enhance the company's influence in the Chinese market to accelerate the process of its China strategy.
Kanebo The company will introduce KATE manufactured by Japan's 139 series of products, basically the same price and the Japanese market (from 9 element - ranging from 159 yuan). First month in Shanghai, Beijing, 20 stores, for the end of 2010 increased to 50, to extend to 2011 the scale of 100.
one, KATE original success of popular brands
KATE products to more than ten to twenty old women on the make-up is very interested in the core object, the brand was founded in 1997 February. Since the launch, and always maintain the image of Cool & Sharp. The idea is to break through the concept of Eyes for the core characteristics of the object attention, combined with introduction of different seasons eye shadow, eyeliner and other popular eye makeup products,mac makeup wholesale, often creating sales success. The introduction of China's main product Beginning in 2004, KATE annual sales have exceeded 10 billion yen. In Japan, Taiwan, Hong Kong and other Asian regions have many supporters, as a representative of Kanebo's brand of popular stars.
Second,mac brushes, strengthen the sense of building localized Chinese sales model
into China, KATE will always uphold the city personalized view of the world, and strive to China after 80 and 90 after the new generation of indoctrination
as Japan's 2 meters wide in the store with a large booth, showing the KATE brand philosophy, also consulting with China's unique space for beauty consultants to provide guidance to customers to create a good environment. But long-term consideration, and Japan does not rule out using the same
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Kanebo The company will introduce KATE manufactured by Japan's 139 series of products, basically the same price and the Japanese market (from 9 element - ranging from 159 yuan). First month in Shanghai, Beijing, 20 stores, for the end of 2010 increased to 50, to extend to 2011 the scale of 100.
one, KATE original success of popular brands
KATE products to more than ten to twenty old women on the make-up is very interested in the core object, the brand was founded in 1997 February. Since the launch, and always maintain the image of Cool & Sharp. The idea is to break through the concept of Eyes for the core characteristics of the object attention, combined with introduction of different seasons eye shadow, eyeliner and other popular eye makeup products,mac makeup wholesale, often creating sales success. The introduction of China's main product Beginning in 2004, KATE annual sales have exceeded 10 billion yen. In Japan, Taiwan, Hong Kong and other Asian regions have many supporters, as a representative of Kanebo's brand of popular stars.
Second,mac brushes, strengthen the sense of building localized Chinese sales model
into China, KATE will always uphold the city personalized view of the world, and strive to China after 80 and 90 after the new generation of indoctrination
as Japan's 2 meters wide in the store with a large booth, showing the KATE brand philosophy, also consulting with China's unique space for beauty consultants to provide guidance to customers to create a good environment. But long-term consideration, and Japan does not rule out using the same
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